As a private-jet inspired airline experience, Aero sits in the gap between commercial first class and private jet charters. The nascent airline’s first U.S. route, scheduled to launch in February 2021 between L.A. and Aspen, was fraught with (ahem) challenges.

Our initially successfully launch focused on delivering the unique premise of the affordable luxury airline. Awareness of the brand quickly ramped up and piqued interest of discerning consumer needing education about the flight niche Aero filled.

Then, COVID doubled down, turning L.A. denizens into pariahs and shocking locales like Aspen into strict visitation policies. Our budget-friendly, flexible media approach allowed us to pivot quickly and test messaging that tackled COVID head-on, both culturally and practically. Layered into this online experience was a “lifestyle magazine” take for organic social media that delivered the joy of flying Aero, even if you couldn’t get on one of their planes.

By March our launch campaign had efficiently ramped up paid traffic, generated organic traffic loads 2x+ of the paid traffic visitation, and delivered a 5.6x ROAS.