WHAT NATURE BRINGS TO THE PARTY


A lighter, more approachable alcoholic beverage, RTDs offer a wider variety of adult refreshment to a generation disinterested in beer brands. But, hanging over the category was the specter of being filled with lab-derived ingredients and chemicals.

Our audience was self-aware enough to know, “we’re going to drink alcohol, so we might as well feel good about it when we do.” We tapped that and focused Beautiful Drinks messaging around its all-natural flavoring, botanical ingredients, and love for the natural world. By celebrating nature’s beauty as seen by its tiniest heroes, we positioned Beautiful Drinks as the ultimate feel-good accessory for any social gathering.