YOU DON’T KNOW ME


Facebook had serious targeting and personalization tools and they wanted be seen by advertisers as a serious vehicle for marketing and get the media dollars that came with it.

To get the attention of of key, high level advertisers controlling those media dollars this campaign called them out by name and let them know how they were missing a key opportunity. The campaign targeted small audiences within our single targets professional network. These efforts were reinforced by targeted outdoor placed near their offices.