A case study from our prior lives.
NOT FOR BEGINNERS
As Vegas added more modern, sophisticated offerings The Palms pool party/drunk celeb reputation stuck it with a “The Hangover” vibe. To compete the brand was in desperate need of a reset.
Our trick? The Palms most profitable audience wasn’t really a different person. They were just matured versions of those early aughts partiers now looking for a more “Ocean’s Eleven” experience. Tapping that latent love, we showcased how The Palms—like its audience—had grown up.
The messaging upgrade paid out. Room occupancy rates increased, entertainment venue visitor composition shifted, and casino floor table game participation improved.