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Jen Singerman · Director of Marketing / Scribd
“I hired HBD to build out the brand's first-ever marketing campaign. They ruined it for any other agency that tries to pitch me. A few things that make them special:
Eric and Ken. It’s common in the agency world to get pitched by the big hitters, and then have junior associates work on your account. At HBD, Eric and Ken are with you through every step. No question is dumb (or if it is - they won’t make you feel like it is!). They go above and beyond because they care about your results. Even though it was not in scope, they conducted user interviews and used the insights to help us refine our positioning; they also helped us decide on our media buying partners and find a shooting location out of the country that would allow us to bring the campaign to life in our budget.
They are nimble and bring you and your team along for the entire journey. Instead of seeing 3 highly polished concepts that the creative bees build in a vacuum for ’the client,’ our team was part of their team’s creative process. We saw and refined early concepts together so that we could get to a great campaign idea more quickly and all feel bought in.
If you have a chance to work with this team, take it!”
Megan Petruccelli · Creative Director / Noblr, USAA
“Our partnership with HBD was very rewarding, literally, award-winning! HBD’s collaboration and communication made them an integrated and important part of our team. They facilitated a thoughtful and creative new approach to our messaging and design systems and then helped us test into the most efficient channels to maximize our dollars spent and ultimately produce more quality conversions.
I could not have asked for better partners. They were able to come in with the speed and efficiency that we could not have done on our own. They executed a large multi-channel integrated digital campaign that we were able to utilize at all our different customer touchpoints. The cohesion and consistency they created made a huge difference for our brand and product.”
Robert Barbieri · Improv / VP Brand Strategy & Marketing
"Working with the Dragons team was an incredible experience. They came to the table with a powerful insight, helped navigate it through our organization, and then delivered a campaign that exceeded expectations. Throughout they were collaborative, generous with their ideas and thinking, and, frankly, a lot of fun to work with."
Ray Elias · CMO / StubHub, HotelTonight, Noblr
“I have worked with Eric and Ken for over 10 years across three companies. They have always worked as a natural extension of our marketing and creative teams, rather than as a bolt on agency. They dive deep into the customer, and help elevate the team. They create campaigns that build upon and lift day-to-day results in addition to achieving long term branding objectives.”
Alex Merchan · CMO / ASM Global
“HDB are great partners and have been helpful on various projects. From strategy, to concept, to execution, they commit with passion and creativity and have proven to be very capable thought partners.”
Dre Madden · Interim CMO / Aero
“Here Be Dragons helped launch Aero in the US with huge success. We made flying private jets accessible and the campaign showcased the new Golden Age of air travel. The agency was fast, flexible, and nimble—pivoting messaging to confidence in “flying safely” and the benefits of "working remotely" as Covid hit. Loved the team, loved the campaign, loved having them as a part of the beginning of a big moment for Aero.”
Jane Barrett · Head of Marketing / Kami
“HBD are a smart, strategic agency who roll up their sleeves and tackle business challenges with interesting and creative solutions. Nimble, fast moving, and flexible, they are a fun and resourceful partner. I would not hesitate to work with them again.”
Elisabeth Diana · Head of Communications / Deel.
“Here Be Dragons was fantastic to work with—they were collaborative, flexible, and nimble, all the while delivering the creative we were looking for."