Greetings Smilegate West!

We’ve put this page together with examples of some of our past gaming work.
We’ve also included several case studies from other categories.
For additional samples or to learn more about us just click through to our main website.
Thanks!

BRANDS we’ve leveled up.

gaming is in our DNA.

Ideas that resonate DEEPLY

Connecting with consumers goes beyond just familiar situations. Sparking a physical reaction like laughter helps an idea stay with consumers long after the campaign ends.

Improv Comedy Clubs · Shoulda’ Been There
The Improv has a 60-year heritage of delivering the best that comedy has in store. However, that experience came under assault via streaming and social media channels that offer up content volume from the comfort of a couch. Charged with reigniting enthusiasm for live laughter and inspiring visitation, we focused on a simple insight that plays off the FOMO running rampant in our always on, always posting culture.

A funny thing experienced second hand is never as funny.

From this the “Shoulda’ Been There” campaign was born. The integrated campaign (TV, radio, outdoor, and digital) ran nationwide and delivered awareness and traffic increases beyond expectations. Tapping that awareness and consideration boost, our creative ecosystem approach boosted brand interest, generated site traffic well above goal, and drove a 10x increase in local ticket sales.

CREATIVE THAT ENGAGES CURIOSITY

Getting noticed is only a part of the equation. Delivering a participatory experience strengthens the humanity of a brand and helps redefine an audience’s expectations of the category.

19 Crimes · Live Infamously
The 19 Crimes experience engaged an audience disinterested in the wine category with a cross-channel tale that just had to be shared. By immersing people in the drama of the “19 Crimes world” our wine suddenly was more interesting than whiskey (or gin, or craft beer, or any other choice for that matter). 153M impressions later sales were up 101%, depletions hit 98%, and 19 Crimes was named “Wine Brand of the Year.”

STORYTELLING THAT consumers can’t unsee

Brands don’t exist in a vacuum, so ideas that represent them shouldn’t either. An emotional idea and thoughtful messaging ecosystem creates value by demonstrating a brand’s empathy.

StubHub · The Ticket Oak
To compete with Ticketmaster who was outspending us 10 to 1 we needed to establish trust in a category that sorely lacked it. So, we created an engaging, approachable embodiment of StubHub’s promise—the Ticket Oak—and integrated it across audience touchpoints. Brand power skyrocketed. StubHub took 60% of a $5 billion category. And Ticket Oak entered the advertising mascot Hall of Fame.

recognized by the world’s leading award shows