SAVE WHEN YOU DRIVE. SAVE WHEN YOU DON’T.

For our most recent USAA work we were enlisted to drive awareness of the insurer’s suite of telematics offerings, the established Safe Pilot and new Safe Pilot Miles. The former helps members save based on how safely they drive. The later helps members save on how many miles they actually do.

We guided stakeholders from across the organization through our Creative Collaboration™  process to expose, develop, and refine a pool of campaign directions that captured the offering’s core promise and delivered it with an approachable and engaging  campaign package.

The Here Be Dragons team executed the final campaign by acknowledging the competitive nature of modern life with a friendly twist that brings everyone to the same place—savings on auto insurance. Our approach netted a meta idea that celebrated our individual differences while showcasing USAA as a unifier focused on something we could all agree on.

Originally planned to be a digital campaign, the USAA organization grew excited about the approach through production expanding its usage to broader awareness channels including broadcast and CTV. The campaign is fresh to market, so stay tuned here for results.